Looking for moonbows in California

Keywords: Search

It is live. Official announcement here.

This is brilliant (personal opinion of course)!

More on this later but 2 hints why from the FAQ:
- "How it's different: Google Base enables you to add attributes that better describe your content so that users can easily find it. The more popular specific attributes become, the more often we'll suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop down menu."
- RSS/Atom as a format for bulk upload.